BeSafe Beyond, from NPD to retailer embeds.
Norwegian car seat specialist BeSafe used ARkid to communicate, train, launch and distribute the Beyond line: a single 3D source used across every channel the brand touched.
At a glance
- Client
BeSafe
Car seat specialist, Norway.
- Product line
Beyond
A new car seat range.
- Scope
End to end
From early new product development (NPD) through B2B and B2C deployment.
- Channels
Four, from one source
Internal reviews, trade-fair video, B2C marketing, retailer embeds.
Show a car seat range before it is manufactured.
BeSafe engaged ARkid Studio during early product development, before the Beyond line had reached mass manufacturing.
The challenge was sequencing: NPD, sales enablement, B2B and B2C launch all needed the same product visualisation, on different timelines and at different fidelity.
- Communicate
A product not yet made
Show a not-yet-manufactured product internally and to business partners.
- Launch
Trade and consumer content
Prepare launch content for trade fairs (B2B) and consumer channels (B2C).
- Distribute
Retailers across borders
Enable international distribution through retailer networks.
Four channels from a single 3D source.
A photoshoot pipeline could not start until physical prototypes existed, and would have lost the early-NPD window entirely. ARkid Studio built the 3D twins first; the same source then moved through four parallel channels without re-quoting.
- 01 · From CAD
3D models of the line
ARkid Studio built 3D models of the full Beyond line before the range reached mass manufacturing.
- 02 · NPD
Internal NPD reviews
Product, commercial and legal teams reviewed accurate 3D representations before physical prototypes existed.
- 03 · B2B
Trade-fair explainers
Pure 3D explainer films for B2B audiences at industry events, produced from the same 3D source.
- 04 · B2C
Consumer video
Films mixing the 3D product with lifestyle footage, for BeSafe’s own channels and for campaigns co-branded with retailers.
- 05 · Online retail
Retailer embeds
Model files adapted for ARkid Catalogue, so retailers across Europe embed the Beyond line in interactive 3D and AR.
Five films, every format.
From the same 3D source as the NPD reviews, ARkid produced a series of five different films, each delivered at 4K in horizontal and vertical cuts: some mix the 3D product with lifestyle footage, others are pure 3D explainers.
Because every film comes from the 3D models rather than a shoot, updates were quick and easy to make. One of the five, in both cuts:
Every market, from the Catalogue.
Through ARkid Catalogue, BeSafe’s own market teams and its distributors took the Beyond line live at retailers across Europe. This is the interactive 3D & AR experience shoppers see: rotate it, or place it in your own space on a phone.
- Brand teams
UK and DACH, live with retailers fast
BeSafe’s teams in the UK and in the DACH region used ARkid Catalogue to roll the Beyond line out to their retailers in interactive 3D & AR quickly: each retailer embeds the experience on its own product pages, without a production round of its own.
- Distributors
Croatia, Czechia and beyond
Distributors such as Mikroedra in Croatia and Babypoint in Czechia, and many others, integrate the same Beyond experience into their own channels through ARkid Catalogue, without a separate production round.
- One source
Every market, the same twin
Every market runs from the same 3D source used in NPD and for the films, so the product looks the same at every retailer and every distributor, in every country.
The launch story, told by the pipeline.
Beyond launched with a coherent visual story across every audience BeSafe needed to reach: internal stakeholders, trade audiences, sales partners, retailer networks and end consumers. It came from a single 3D pipeline rather than a chain of disconnected agency briefs.
- Retailer activation
Reach through partners’ own channels
The retailer side let BeSafe reach end customers across geographies through its partners’ own channels, each running the Beyond experience on its own product pages.
- What this case proves
Continuity, not only quality
Beyond shows ARkid at work across the whole lifecycle of a launch, not at one stage. If you already work with a 3D agency, the difference is pipeline continuity: one source feeding NPD, B2B, B2C and retailer activation removes operational drag that otherwise no one measures.
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Signed off once. Current everywhere.
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Walk us through the timeline. We’ll come back with a pipeline plan that covers NPD through retailer activation.