SEEC Nano 5, a full pre-launch 3D pipeline in four weeks.
5.5 kg. Folds to 20 cm wide. One month before launch, SEEC had factory machine data and a few sample photos, and needed pack shots, film, lifestyle content and 3D & AR live everywhere a buyer would look.
At a glance
- Client
SEEC
Juvenile-products brand, South Korea.
- Product
Nano 5
Ultra-lightweight stroller, launched in four colours.
- Scope
Full pre-launch pipeline
3D & AI visualisation, from factory machine data to campaign-ready output.
- Channels
Four, from one twin
Brand website, retailer network, online campaigns, print via QR codes.
No finished product to photograph yet.
SEEC, a Korean juvenile-products brand, was one month from launching the Nano 5, an ultra-lightweight stroller built around a single headline claim: 5.5 kg, folding to 20 cm wide. There was no production run to photograph yet: only factory machine data from the manufacturing line and a small set of product sample photographs.
The launch needed pack shots in every colourway, an explainer film that could carry the fold-and-weight story on its own, lifestyle content for social and campaign channels, and 3D & AR on the brand site and across retailers. All inside a four-week runway that a traditional photoshoot schedule could not have met.
- Weight of the Nano 5
- 5.5 kg
- Width, folded
- 20 cm
- Launch colours
- 4
- From factory data to launch
- 4 weeks
Everything in parallel, from the master twin.
ARkid built the master twin first. Pack shots, film, lifestyle content and 3D & AR all came from that one source, produced in parallel.
- 01
A 3D master twin
Built from factory machine data and cross-checked against the product sample photography.
- 02
Pack shots in four colours
3D pack shot renderings at 8K in all four launch colours, from multiple angles, plus the folded stroller at its 20 cm footprint.
- 03
Animated explainer
A 3D animated explainer video demonstrating the fold and the weight claim.
- 04
Lifestyle video
A CGI film with AI-generated lifestyle scenes, delivered at 4K in both vertical (social) and horizontal formats.
- 05
Campaign material
Marketing material and still shots produced for each individual campaign channel.
- 06
Interactive 3D & AR
The Nano 5 in interactive 3D & AR, integrated on the brand website and made available to retailers.
A film in two formats.
A CGI film of the Nano 5 with lifestyle scenes generated with AI around the 3D twin, cut horizontal for the web and vertical for social. Both delivered at 4K resolution, ready for every use in content production.
Live on every channel.
The same twin went live wherever a buyer would look, without a second production round. This is the interactive 3D & AR experience shoppers see: rotate it, or place it in your own space on a phone.
- Brand
On SEEC’s website
The Nano 5 went live in interactive 3D & AR on SEEC’s brand website: shoppers could rotate it in every colour and place it in their own space with WebAR before buying.
- Retail
With retailers
The same master twin was made available to retailers, giving each partner an interactive 3D & AR experience for the Nano 5 without a separate production round.
- Campaign
In campaigns and on paper
Pack shots, explainer film and lifestyle cuts fed the brand’s online campaign channels directly. Print materials carried QR codes straight through to the 3D & AR experience.
Launched on schedule, visualised everywhere.
The Nano 5 launched on schedule with a complete visual and interactive presence: pack shots, explainer film, lifestyle video in social and horizontal formats, campaign stills, and 3D & AR on the brand site, with retailers and through QR codes on print. All of it came from factory data and a handful of sample photographs, inside one month.
More reference projects.
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Each retailer got its own experience, linked to its own buy-now button.
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A product film, 3D & AR, and a follow-up on the breathable mattress from the same twin.
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Signed off once. Current everywhere.
Launching before the samples are ready?
Factory data and a few sample photos are often enough to start. Send us what you have and the date it needs to be live.