Maxi-Cosi Fame, one campaign for every retailer.
When Maxi-Cosi launched the Fame stroller, every retailer received their own branded 3D & AR experience, linked to their own buy-now button and tracked through their own Catalogue dashboard. One central campaign in 75 store windows across Europe, activated everywhere, measurable throughout.
At a glance
- Client
Maxi-Cosi
Dorel Juvenile Group, Netherlands.
- Product
Fame
A premium stroller.
- Scope
3D & AR configurator
Across Maxi-Cosi’s owned channels and its retailer network.
- Touchpoints
Owned and retail
maxi-cosi.com, 75 store windows across Europe, QR codes in print ads and on POS displays, retailer instances.
Tell the story, and sell it through.
Maxi-Cosi was launching the Fame, a premium stroller, with two commercial jobs in parallel.
The shopper’s journey crosses brand-owned and retailer-owned surfaces several times. One experience for everyone tells the brand story but misses the hand-off to purchase; a custom build for each retailer costs the launch its timeline.
- Owned channels
Tell the brand story
A brand-led storytelling campaign on Maxi-Cosi’s own channels.
- Retailer network
Sell through from launch
Immediate sell-through enablement at every authorised retailer.
A configurator that works both sides.
An interactive 3D & AR configurator for the Fame, deployed on Maxi-Cosi’s own channels and across its retailer network. The same experience did the brand-narrative job on Maxi-Cosi’s surface and the conversion job on each retailer’s, with no duplicate production.
- Owned
Interactive 3D & AR configurator
Live on maxi-cosi.com. Shoppers could explore colour options and configuration choices, and place the stroller in their own room in AR before deciding.
- Owned
Hotspot explainers
The Fame’s key highlights, explained through hotspots on the model itself.
- Owned
75 store windows across Europe
The Fame in 75 store windows across Europe, with QR codes on the window stickers, in print advertising and on POS units, each leading to the configurator.
- Retail
A branded instance for every retailer
Each participating retailer received a customised 3D & AR experience in its own branding, linked to its own Fame product page with a “Buy now” button pointing at its shop. Multiple retailers integrated it into their own websites during the campaign, alongside Maxi-Cosi’s DTC pages.
- Retail
Engagement tracking per retailer
Each retailer could track customer engagement on its instance through the ARkid Catalogue dashboard.
The configurator, still live.
The same experience shoppers met behind the QR codes in the store windows: turn the Fame, change its colours, open the highlights on the model, and on a phone place it in the room.
During the campaign it ran on Maxi-Cosi’s own DTC pages and, at the same time, on the websites of multiple retailers, each integrating it into its own Fame product page.
The model did not stop at Europe. With small changes, the same twin went on to other regions of the group, such as Dorel Australia, without a new production round.
The launch, on film.
The Fame campaign film, 1 minute 40.
The campaign, activated everywhere.
The Fame launch demonstrated the dual mechanic: one central brand campaign, distributed activation across a retailer network, and engagement attributable to each retailer. It is the hardest thing for a brand to build from scratch and the easiest to deploy through ARkid Catalogue.
- What this case proves
Storytelling or sell-through? Both.
If you are weighing 3D as a brand-marketing asset or as a sell-through asset, the Fame answer is both: the network mechanic lets one experience do both jobs without new production.
- For the next launch
Every retailer, one step away
Once the model exists, every retailer is one customisation step away from its own activated experience, and every region of the group one adaptation away: the Fame twin went on to Dorel Australia with small changes.
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Signed off once. Current everywhere.
Bring every retailer into the launch.
One central campaign. Every retailer activated. Every embed measurable. Tell us your launch date.